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Our corporate team, including management, real estate, and training teams, help the franchisees successfully open restaurants,ģ. All the locations are only top locations, near shopping centers or in cities Ģ. We want to see how frequently people order take-out, whether it’s $200 a day or $300, and whether it’s worth it or not. Lin: Right now, we have a few locations that are testing out third-party vendors. 71 William Shorty Campbell St, Hartford, CT 06106. If you invest a million dollar in a restaurant, would you let it fail? Probably not. You’d be there every day and leave as late as possible and do your best. If you have that, the odds are you won’t fail. Hook & Reel is a fun, authentic, experience-driven seafood concept featuring Cajun-inspired cuisine. Lin: Many restaurant franchises fail because the owner wasn’t there. Maryland-based Cajun seafood restaurant Hook & Reel has agreed to a 15-year lease for 5,656 square feet of crawfish, lobster tail. Lin: One of the true reasons of how we’re expanding so quickly is we have ongoing support on our corporate team. Once they’re trained, it’s a lot better to open the store themselves. They’re trained well, and they already had restaurant experience. Hook & Reel Menu Start Your Online Order APPETIZERS SEAFOOD BOILS BASKETS SLIDERS and ROLLS PO BOY SANDWICH COLD FOOD BAR SOUPS and SALADS BEVERAGES EXTRAS SPECIALS APPETIZERS 10 Piece Hush Puppies Served with butter on the side 5.99 6 Piece fried Mozzarella Cheese Served with marinara sauce 6.99 Fried Calamari Served with marinara sauce 9. You’re slated to open 40 or 50 locations by the end of 2020. Lin: Our target audience is mostly people from age 25 to 45, who are active socially, and often come after work and also come for celebrations, and families. Who’s the target audience who dines at Hook & Reel? They learn the business from every possible angle. Lin: They come to one of our flagship stores and train in a variety of capacities as a manager, cashier, server, and bartender. If you run 10, it’s like a private equity firm, and they don’t care.ĭescribe the training they receive at Hook & Reel. It’s better to own your own restaurant and run it. When you manage multiple locations, you get distracted. Lin: They own one location and they have to run the locations by themselves. Last week, we had five franchise requests from our website.
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Lin: Honestly, people come to us because they heard great things about us or they’re dining in one of our restaurants. How are you attracting so many franchisees?
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We use several Cajun spices including paprika, lemon pepper and cayenne pepper. When we created the concept, we went to New Orleans and California to explore unique concepts. Lin: With our Cajun seafood, it’s authentic but not authentic. When looking for a bite to eat, be sure to try their soup. The best american food in Amarillo, Hook & Reel Cajun Seafood & Bar creates appetizing food. It also helps people to put down their phone and engage in real conversation with friends. 2 menu pages, 445 reviews, 15 photos - Hook & Reel Cajun Seafood & Bar menu in Amarillo. They wear the gloves so they can dig into the seafood. Lin: With the bibs, they wear them so they don’t destroy their clothing. We screen franchisees so that they have restaurant experience as previous owner or personally managed a restaurant.Ĭustomers receive disposable bibs and gloves. Because the sales are very good, we constantly have franchisees contacting us ģ. Our CEO Tony Wang and our team of managing partners has been focused on the extending the business Ģ. Originally opened in 2015, the seafood chain now operates 42 locations in 22 states across America.1. To date, Concourse Plaza’s current tenant roster now includes Blink Fitness, Hibachi Grill, CVS, Santander, Bank of America and Hook & Reel.ĭevelopers also cited its proximity to major highways such as I-87 and the Cross Bronx Expressway as a convenience for travelers who could park in one of 1,200 spaces at Concourse Plaza It also repositioned the shopping center to include a façade renovation and the” retenanting” of the plaza with prominent retailers such as Kidstown and Rainbow Stores. This addition complements an $18 million renovation to the plaza from 2016, one which included a revamping of the 51,680 square foot Food Bazaar, making it one of the largest grocery stores in the Bronx. “The leasing of a second restaurant location for this tenant in the same center, even during the COVID-19 pandemic indicates the strength of the shopping center, serving both the densely populated community and the neighboring court house,” stated Randall Briskin, vice president of leasing at The Feil Organization.